Architects David Marks and Julia Barfield first came up with the idea for the London Eye as an entry for a Millennium celebration competition. The London Eye thus continues the great tradition of celebratory structures, such as the Eiffel Tower built for Paris in 1889. It took seven years and the expertise of hundreds of specialists from five European countries to make the dream come true. But now it's reality...

Sweeping the skyline at 135 m, the British Airways London Eye or simply The London Eye, is the world's largest observation wheel. The fourth tallest structure in London, with only Canary Wharf, Tower 42 and London British Telecom Tower, it offers birds-eye views of the capital for over 25 miles in all directions, thus treating passengers to aerial views of such world famous sights as St. Paul's Cathedral, the Palace of Westminster and Windsor Castle. The British Airways London Eye is located on the South Bank of River Thames, near Waterloo Train Station and opposite to Houses of Parliament.